StevenMocarski.com
Leisure travelers are typically interested in finding the best deal and so are often flexible with their travel dates. We designed the "flexible date finder" to enable these leisure shoppers to easily identify the best time to stay at their chosen destination.
From usability testing, we learned that leisure shoppers were split on whether they preferred to see average per night costs or the total cost of their stay when making their purchase decision. Our simple solution was to offer two separate tabs showing the two views.
For each month, the lowest cost option is highlighted to draw the shopper's attention. Marriott Rewards members also have the option of viewing room costs in points rather than dollars, allowing them to decide if redeeming points would be the better deal.
